8 Steps to a Successful Social Commerce Strategy

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Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social … Continue reading

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Push Your eCommerce Company Into Rapid Growth

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Whether you’re a mid size retailer or manufacturer just starting out in the world of eCommerce, your goal is to grow your business rapidly and get new customers before your competitors do.  Traditional marketing is no longer effective with today’s … Continue reading

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Live Streaming Video Apps – Could They Help You Build Brand Authenticity?

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On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream … Continue reading

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Social Commerce: The Proverbial Foot Traffic

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In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine … Continue reading

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2014 What Happened in the World of Social Commerce

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Online commerce continues to grow as well as evolve as new technologies, particularly mobile technologies, gain importance. Social commerce is also gaining prominence, and in 2015, social commerce is expected to represent 5% of all online retail revenue, or around … Continue reading

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eCommerce News Update: Mobile Friendliness, Net Neutrality and Pinterest Ban on Affiliate Links

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News update, because we all need more of those. A recap of the ecommerce news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think … Continue reading

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Effective Use of Social Media for eCommerce: Instagram Edition

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Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with … Continue reading

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