Live Streaming Video Apps – Could They Help You Build Brand Authenticity?

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On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream … Continue reading

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Social Commerce: The Proverbial Foot Traffic

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In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine … Continue reading

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eCommerce News Update: Mobile Friendliness, Net Neutrality and Pinterest Ban on Affiliate Links

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News update, because we all need more of those. A recap of the ecommerce news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think … Continue reading

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Effective Use of Social Media for eCommerce: Instagram Edition

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Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with … Continue reading

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Brands Need to Embrace Changing Technology or Wither Away

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The primary challenge every commerce business faces, whether online or offline, is acquiring, converting and retaining customers. This challenge persists through the evolution of technology. However, the changing nature of technology is altering how retailers approach the challenge. Today the … Continue reading

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Where Does Snapchat Fit in The World of eCommerce?

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Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To … Continue reading

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Effective Use of Social Media for eCommerce: Pinterest Edition

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To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can … Continue reading

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Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers

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According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to … Continue reading

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