What to Look for in E-Commerce Analytics

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Analytics and eCommerce go together naturally. Before the advent of convenient eCommerce tools for analytics, simple site analytics could be informative for eCommerce site owners. But analytics have come a long way just over the past few years, and the … Continue reading

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8 Essential Things Your Ecommerce Site Should Have

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With the start of 2015 a new shopping year begins for both consumers and online businesses and with it brings the opportunity to focus on fresh, innovative and engaging ideas. Retailers should review their websites and makes the changes necessary … Continue reading

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Why US Brands Should Follow China as a Social Commerce Example

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In China, middle class consumers regularly use social media to share consumption experiences. The numbers are staggering, and not simply because of China’s population of 1.3 billion people. The country has 618 million internet users, but 625 million active social … Continue reading

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Why Businesses Need Social Media To Survive

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It is amazing how many enterprise business, new or established still fail to grasp social media and, use it to market their business, either by simple interaction with their customers or, through the use of social commerce to help with … Continue reading

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10 Reasons To Choose Social Annex Loyalty Programs

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A robust, full-featured, complete Social-enabled customer loyalty program helps increase your customer’s lifetime value, build brand recognition, increase conversion rates, and grow your brand advocates. Below are the top ten reasons to choose Social Annex Customer Loyalty suite for your … Continue reading

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Best Practices for Loyalty Programs in Ecommerce

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An effective loyalty strategy will offer the customer plenty of choices  in order to learn more about what their personal preferences are. Providing points based on signing up for a newsletter or sharing your experience on social media can generate … Continue reading

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