Retailers Take Note: Lyft and Starbucks are Mixing Up the Customer Loyalty World

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Lyft and Starbucks are mixing up the customer loyalty world, with a new partnership that combines the businesses under the Starbucks customer loyalty program. With the new contract, Starbucks loyalty members will receive points for each Lyft ride they take … Continue reading

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Facebook Is Trying to Join the eCommerce Game…Again

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Everyone is joining the eCommerce game. Facebook is following suit behind Pinterest by testing new Facebook shops to let companies set up eCommerce shops within their current Facebook pages. Facebook made previous attempts to enter the eCommerce space but has … Continue reading

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It’s a Fine Line: Reputation Management vs Authenticity

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Managing your online reputation is important, yet there’s no singular way to ensure your reputation matches reality. There are plenty of review sites, but not every businesses or consumer rely on the authenticity of these reviews. Online review juggernaut Yelp, … Continue reading

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Summer Months Don’t Have to Mean Low Sales

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This week was the official start of summer and unfortunately for many online retailers that means lower than average sales. Between vacations, summer camps and numerous outdoor activities, consumers are busy during the summer months and spending less time on … Continue reading

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Facebook’s News Feed Algorithm Update and the Need for Sticky Posts

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Facebook recently announced it is adding a new signal to their News Feed ranking. They are now considering how much time users spend viewing stories and posts as an indicator of their interest in the topic. Prior to this update, … Continue reading

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