Refer a Friend Best Practices: Marketing and Incentives

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A Refer a Friend program is one of the easiest and most effective ways to acquire new customers through organic viral marketing. Getting shoppers to share your brand with their friends increases your social reach and drives new traffic to … Continue reading

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User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

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Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, … Continue reading

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Is Conversion Rate an Antiquated Metric in eCommerce?

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Today’s retailers, eTailers, or eCommerce companies are heavily focused on acquiring new customers. Those who are forward thinking have already shifted some of their attention to Retention (think Loyalty), but there is still not enough attention been paid to use … Continue reading

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Retailers Take Note: Lyft and Starbucks are Mixing Up the Customer Loyalty World

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Lyft and Starbucks are mixing up the customer loyalty world with a new partnership that combines the businesses under the Starbucks customer loyalty program. With the new contract, Starbucks loyalty members will receive points for each Lyft ride they take and … Continue reading

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Facebook Is Dabbling in Online Shops…Again

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Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen … Continue reading

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The Social Phases of Brand Expansion

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In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of … Continue reading

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Why Brands Should Value the Facebook News Feed Update

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As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks. … Continue reading

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