eCommerce News Update: Mobile Friendliness, Net Neutrality and Pinterest Ban on Affiliate Links

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News update, because we all need more of those. A recap of the ecommerce news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think … Continue reading

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Effective Use of Social Media for eCommerce: Instagram Edition

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Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with … Continue reading

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Brands Need to Embrace Changing Technology or Wither Away

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The primary challenge every commerce business faces, whether online or offline, is acquiring, converting and retaining customers. This challenge persists through the evolution of technology. However, the changing nature of technology is altering how retailers approach the challenge. Today the … Continue reading

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Where Does Snapchat Fit in The World of eCommerce?

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Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To … Continue reading

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Effective Use of Social Media for eCommerce: Pinterest Edition

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To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can … Continue reading

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Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers

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According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to … Continue reading

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Pinterest “Buy” Button: What It Could Mean For eCommerce

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Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although … Continue reading

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Effective Use of Social Media for eCommerce: Twitter Edition

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Here is the second installment of the the “Effective Use of Social Media for eCommerce” series, Twitter Edition. We’ve created this series to highlight the key differences between Social Media platforms and offer tips specific to each platform. Twitter started … Continue reading

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eCommerce News Update: Twitter-Google Team Up, What is Mobile?, and Brian Williams “Misremembers”

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News update, because we all need more of those. A recap of the news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think about … Continue reading

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